KEN Brand book
KEN

Hard to the core.

A squad of soldiers at dawn, reflected in water
Navy SEAL 4 · Sattahip
The symbol

The core.

แก่น means heartwood, the hard centre that holds a tree up. Our A is a Thai temple gable, drawn like a sak yant line, with the chofa hook on top. Under the roof, the core in red.

App icon · heavy A, cropped off the corner
Favicon
  • 4 days
  • Max 8
The core as a bullet
Lockups

Wordmark first. Symbol second.

Symbol · icon, chest, avatar
KAEN
Symbol + name · secondary
KENWordmark · primary
KENWordmark · primary on white
Colour

Black. White. A drop of red.

Black#0B0B0B
White#FFFFFF
Core red #E3241B · only ever the core
Type

One family. Geist.

Headline · 800Four days with the Thai Navy SEALs.
Body · 400Hand to hand, gunfire, sea survival, Muay Thai. Bangkok to Sattahip. One price.
Label · 600Load 4 · Max 8 · Run 0114
Voice

Say less.

Short.

Six words is a headline.

Exact.

Numbers, not adjectives.

Honest.

Say what it costs.

Unleash your inner warrior!Four days. Show up fit.
Spots selling fast, book now!!8 places. 3 left.
The ultimate extreme adventureHard to the core.
In use

Quiet, until it isn’t.

The sea is warm.
The session is not.

Social

KENRun 0114
017Navy SEAL 4 · Load 4

Bib

Finisher shirt

A navy boat at sea
Load 4 Navy SEAL 4 4 days · Sattahip · Max 8
฿64,000

Program card

KEN

Four days with the Thai Navy SEALs.

Bangkok to Sattahip · 8 places · 3 left

App home

KENPass
ProgramNavy SEAL 4
Day2 of 4 · Sattahip
Guest017

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